Genshin Impact Developer miHoYo Rebrands As HoYoverse


Genshin Impact, Tears of Themis and Honkai Impact 3rd developer miHoYo announced the official launch of HoYoverse, a new brand that aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services in six different offices: Montreal, Los Angeles, Singapore, Tokyo, and Seoul.

hoyoverse logo

According to the co-founder CEO Haoyu Cai, their mission in establishing the new brand is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion,”

The CEO also mentions that they’ll continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience.

In accordance with this change, the support e-mail for every single service (including Genshin Impact) will change from to This change will be valid starting from February 16.

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