The Idolmaster Cinderella Girls 10th-Anniversary M@GICALCOLLECTION!!! Exhibition – Behind-the-Scene Look at the Live Tour


*This is a translated article by QooApp under the permission of SPICE. Reproduction in any form without permission is prohibited.

In commemoration of the 10th anniversary of The Idolmaster Cinderella Girls franchise, The Idolmaster Cinderella Girls 10th Anniversary M@GICALCOLLECTION!!! Exhibition is being held at the Tokyo Anime Center in DNP Plaza Shibuya from May 27 to July 10, 2022.

The Idolmaster Cinderella Girls is a mobile game spin-off of the original idol-raising simulation game, The Idolmaster. The series was then turned into a full-on media franchise with anime, CDs, albums, and live concerts, including M@GICAL WONDERLAND TOUR!!!, a concert celebrating the series’ 10th year anniversary that spanned from October 2021 all the way to April 2022.

This exhibition shows off the behind-the-scene work and the nitty-gritty that went into the live tour, such as the different costumes, stage designs, and many more never-seen-before items that made the five-part spectacle come to life. Below, we’ll be showing off what we saw at the media preview held earlier for the press. 

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Projection near the exit of the exhibit

A Bigger Picture of the Production Side

Walking through the entrance arched by video monitors and panels displaying the girls in their concert costumes, we are greeted by a display showing off the many logos that represent each of the live performances. The logos used were for Fukuoka, Chiba, Aichi, Saitama, and the Online Live event. Each of these logos was specially designed for the different venues and concerts. 

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A look at the entrance of The Idolmaster Cinderella Girls 10th-Anniversary M@GICALCOLLECTION!!! Exhibition
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A photo of the logos. Each reflects the concept of each live concert. 

The exhibit also features panels that tell the behind-the-scenes stories of the production and management crew from composition, direction, lighting, sound design, props, and many more. The panels not only highlight the difficulties the crew faced during the production, but also the enthusiasm and dedication they put into the tour with an aim of making it the best it could be.

There’s also a panel showing the details of the stage designs, together with a list that shows the itinerary, song list, the MCs of each live venue, and the different T-shirts sold during the tour.

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The glass panel display shows off the T-Shirts sold at the concert halls.

72 Different Costumes on Display

Moving on from the large monitor showing footage of the concerts, we’re greeted by the zone decor with various costumes. All 72 different attires are displayed here, and we were overwhelmed by how many there were as well as the aura of them being the real items used in the tour performances. Some of the costumes were propped up on a rotating platform, allowing visitors to have a 360 view of the detailed craftsmanship of each design.

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Some of the costumes, including the Cinderella Collection (Bright) outfit. The ones on the front row spin! 
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The Cinderella Collection (Color) outfits show the back profile.

The panels describe how the costumes are meticulously designed based on their original illustrations in-game. They also explain the design process; first, tacking the design with the fabric, having the casts wear it, adjusting the silhouette, and finally being sewn as a full-blown costume. The costumes are designed to enable the casts to dance and move around on stage and are truly made with the utmost care for idols to perform on stage.

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Cute and unique designs highlight each idol’s individual hobbies and personalities.
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More outfits with a more sporty aesthetic.

Each costume follows a concept and motif specific to each live performance on the tour. For example, the live concert “CosmoStar Land” which was held at Aichi Sky Expo, used the costume dubbed Ad Astra. The costume has a sci-fi motif, aesthetically reminiscent of something like a racing suit or a space suit, and the sporting embroideries depict the rocket theme.

Other costumes such as the Pixie Cape takes inspiration from the fairytale-themed concert in Fukuoka; ‘Tropical Carnival’; the 10th anniversary ‘Cinderella Collection’ costumes and many more are displayed together, accompanied by illustrations and descriptions on the panels beside.

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The ‘Ad Astra’ Costume may look like sci-fi spacesuits, the dolls patched to the side express the personality of the idol wearing it.
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A closeup of the embroideries on the ‘Ad Astra’ costume. The design of the rocket is futuristic!
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The birthstones and designs on the sleeves show which idol wore them on stage.

Alongside the costume exhibits are the official concert light sticks that depict each idol’s silhouette. The exact same ones the Producer (fans and players of the game) waved at the concerts, lighting up the audience space at the live.

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Colorful penlights adorn the walls.

※The exhibits shown are the ones from the first half of the exhibition going from May 27 to June 15. Some of the exhibits are due to change from June 17 to July 10.

The costumes displayed in the first half are the Ad Astra, Cinderella Collection (color), the unique individual idol costumes, and Cinderella Collection (Bright) from the Aichi concerts. Be sure to check the official exhibition website for more details.

Statues and Flags Used at the Live and Many More

At the very end of the exhibition venue are the idol pop-up panels all grouped up together striking poses for a shot with the popular character Riamu Yumemi in front and center!

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The last room of the exhibition was greeted by the panels of the girls.

The two pegasus statues and flags that decorate the set, are indeed the exact same ones used on the stage as props. Things like these can be hard to get a good look at in the context of a live performance packed with other audiences, so this provides a place to be able to see it at close range.

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The merchandise shop also delivers arrays of original trinkets for you to pick out, such as acrylic keyholders, 40cm acrylic stands, badges, T-shirts, and many more. An honorary mention goes out to the non-alcoholic champagne-like drink (chanmery) bottle with the commemorative 10th-year anniversary logo. Also worth mentioning is the free promo postcard giveaway (postcard designs will change after June 17 and giveaways are subject to availability).

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The chanmery bottles with the 10th-anniversary logo.
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Acrylic stands of the idols to spice up your The Idolmaster Cinderella Girls collection!
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Colorful badges to reminisce the lightstick pumping fun.
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Collections of plushies that’d be even cuter brought home in groups!

The Idolmaster Cinderella Girls and its 190 unique idols have kept it going along with the support of many fans. The final performance of the live tour, which was the ultimate compilation of everything the series has gone through in these 10 years, bookended its long tour with a bang. The lead-up to the anniversary tour’s final concert especially kept things mysterious, with all the cast members and visuals being a secret right up until the moment they performed.

Don’t miss this opportunity to take a look at how the sausage was made for the anniversary tour at The Idolmaster Cinderella Girls 10th-Anniversary M@GICALCOLLECTION!!! Exhibition! And check out all the design works and outfits used at the concerts!

The original article was written by Shoko Nakano (中野昭子) and published by SPICE, which can be found here:


THE IDOLM@STER(TM)& (C)Bandai Namco Entertainment Inc. 

The Idolmaster Cinderella Girls 10th-Anniversary M@GICALCOLLECTION!!! Exhibition

First Period: May 27 – June 15, 2022
Second Period June 17 – July 10, 2022
Venue: Shibuya MODI 2F, Tokyo Anime Center in DNP Plaza Shibiya
Business hours: 11:00 – 20:00 (admissions will be closed 30 minutes prior to closing)

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